At France 44 liquor store in Minneapolis, the Opnia team — from left, creative director Brandon Johnson, digital strategist and ad operations Brett Loney and development lead Brook Oldre — show off an app that pushes digital content, such as items on sale, directly to a customer’s phone.
The Performix development team assisted Opnia to build this mobile app solution. In the words of the news article posted in the Star Tribune:
The store is now testing a system of marketing software and “digital beacons” that will help customers find deals via a smartphone app that receives ads that are customized to the person’s location in the store.
In turn, the store will pick up information on how customers shop.
“This is an opportunity for us to have almost a digital salesperson,” owner Rick Anderson said. “It’s a great way for us to deliver additional value to our customers on items they may not know about.”
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